Cultural center BRUIS

A striking silhouette on the square
The intervention at the front of the building marks a new chapter in its history. Above the entrance on the market side, a striking new volume has been added with a panoramic hall and balconies that literally break through the existing façade. This combined with a wooden canopy set in a slender steel frame, defines the new identity of BRUIS. Large floor-to-ceiling windows create transparency and an inviting presence toward the square. The building fits seamlessly within the modest scale and fine structure of the town center.

Liveliness all around – including the backside
The newly added volume at the back of the building accommodates a multifunctional hall. Large windows offer a glimpse into the cultural activities inside from the street. From within, the space engages with the surrounding neighborhood. Openings in the façade, subtle material transitions, and a playful roofline help the building blend with the village environment. The theater’s friendly character emerges from a refined façade composition, gentle angles, rich surface depth and a solid rendered base. Loading docks and technical spaces are thoughtfully integrated without compromising the building’s open character.

The atrium as connecting heart
At the core of BRUIS is a spacious atrium that connects all of the building’s functions – both old and new. This light-filled, open space encourages spontaneous encounters and social interaction among its diverse users. Large wooden staircases lead to the library and panoramic hall. With sightlines and intermediate spaces, there is a spot for every visitor—from secluded nooks to public areas. By relocating supporting functions to the basement of the new rear volume, space has been created for air, light and flow in the heart of the building.

A flexible hall for every occasion
The new multifunctional hall is designed as a flexible space for a wide range of cultural and social activities: from theater and dance to workshops, dinners and meetings. A retractable tribune and adjustable stage elements allow the space to adapt to different needs. A balanced mix of reflective and sound-absorbing acoustic panels, along with curtains, accommodates a diverse range of performances.

Sustainable and circular
BRUIS is a prime example of sustainable reuse. The original structure of the former bank has largely been preserved, significantly reducing material use and CO₂ emissions. Materials from demolished sections – such as window frames, ductwork, masonry and equipment – have been reused. The building is made energy-efficient with air/water heat pumps, rainwater storage and high-grade insulation, making it ready for a sustainable future.

Created through co-creation
The design came to life step by step through close collaboration with users, the municipality and other stakeholders. That sense of shared ownership is reflected in every detail of the building. BRUIS is not just a cultural center – it’s a shared home for the entire Bladel community.