De Kroes

a dynamic world in one building

The ‘Kroes’ is a dynamic world in one building. In which a healthy and active attitude to life is stimulated.  By making cities, neighbourhoods and buildings nature-inclusive, they are more resistant to changing climate conditions. Green plays an important role within the building. The proximity of nature; trees, bushes, plants and grasses provides an attractive added value to the quality of life. The ‘Kroes’ is thus maximally urban ecology-inclusive.

Due to the far-reaching mix of functions, the Urban Healthy Quarter presents itself as a lively micro-city in which social trends can develop. The large-scale renewal of the Utrecht Central station area has made this area an attractive place for residents, businesses and visitors. Diversity and future-proof adaptability are the important themes. The ‘Kroes’ comprises a differentiated range of housing that is attractive and accessible to many target groups.

The SOHO programme (Social office Home office) is, literally, the core of the building. Situated around the enormous atrium, it stimulates interaction and meeting. And thus offers the opportunity to attract a great diversity of residents. By flexibly combining working and living without restrictions, a pluralistic use is created.

Facts

Client

Zhonghongjian Holding BV and Beijing Jingaogang Group Co. Ltd

Assignment

Competition/new build

Location

Croeselaan, Utrecht, NL

Area

86,325 sqm

Function

Mixed-use building with 309 apartments, and work-units and a public plinth, including retail, sport and wellness and a Cross Creative Art Centre

Design

May 2017

Design team

BNP (GROUP A and BETween), Arup, De Urbanisten, At Osborne, Victoria en bbn advisors

The makers of this project

Adam Visser

Adam Visser

adam@groupa.nl Architect | Partner

Folkert van Hagen

Folkert van Hagen

folkert@groupa.nl Architect | Partner

Maarten van Bremen

Maarten van Bremen

maarten@groupa.nl Architect | Partner

Greetje van den Nouweland

Greetje van den Nouweland

greetje@groupa.nl Urban designer

Lolke Ket

Lolke Ket

lolke@groupa.nl Architect | Projectleader

Laura Onnis

Laura Onnis

laura@groupa.nl Architect and visual artist

Matteo Bettoni

Matteo Bettoni

matteo@groupa.nl Architect | Projectleader

Boyuan Shi

Boyuan Shi

boyuan@groupa.nl Architect

Pietro Giromini

Pietro Giromini

pietro@groupa.nl Architect

Susana Ayres

Susana Ayres

susana@groupa.nl Architect

Virginia Melandri

Virginia Melandri

virginia@groupa.nl Architect